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See What I Mean: How To Use Comics to Communicate Ideas, by Kevin Cheng
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If you're an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in ways traditional methods can't. In See What I Mean, you'll learn how to create comics about your products and processes without an illustrator—just like Google, eBay, and Adobe do.
- Sales Rank: #760690 in eBooks
- Published on: 2012-11-15
- Released on: 2012-12-05
- Format: Kindle eBook
Review
A breakthrough book by Kevin Cheng that will soon have you making breakthroughs of your own. If you care about clear thinking and communication, this book belongs in your library. --Dave Gray, author of Gamestorming and The Connected Company
Think you can't draw? Wish you could? Want to make your personas and scenarios and user stories much more vivid with pictures? Now you can! Get this book! Kevin Cheng shows and tells us why comics are a wonderful way to convey the stories of our designs. And he makes it easy for even the drawing-challenged (like me) to do it. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works (2nd ed., 2012)
Even if you are a product manager, in marketing, or engineering manager, who has no aspirations to learn to cartoon, this book may be even more important to you, since your job may well be all the more about effective communication. This will help build priceless literacy in what could be an effective arrow in your quiver of techniques. --Bill Buxton, author of Sketching the User Experience
Think you can't draw? Wish you could? Want to make your personas and scenarios and user stories much more vivid with pictures? Now you can! Get this book! Kevin Cheng shows and tells us why comics are a wonderful way to convey the stories of our designs. And he makes it easy for even the drawing-challenged (like me) to do it. --Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works (2nd ed., 2012)
Even if you are a product manager, in marketing, or engineering manager, who has no aspirations to learn to cartoon, this book may be even more important to you, since your job may well be all the more about effective communication. This will help build priceless literacy in what could be an effective arrow in your quiver of techniques. --Bill Buxton, author of Sketching the User Experience
About the Author
Kevin is the co-founder and President of Incredible Labs, a startup that's creating a mobile personal assistant named Donna. Previously, he was a product manager at Twitter, leading the redesign of the website, the Director of User Experience at the gaming social network Raptr, and the designer of Yahoo! Pipes. He also co-founded the user experience web comic OK/Cancel, and the online comic publishing network Off Panel Productions. He holds a Masters degree from University College London in Human Computer Interaction and Ergonomics and has presented about design, comics, and augmented reality at numerous conferences including Interaction, IA Summit, User Interface Conference, UXWeek, and South by Southwest. He likes the flavour of the blue crayons the best. Kevin blogs at kev/null and also shares his thoughts on Twitter (@k). One day, Kevin hopes to be able to answer all questions related to design by simply referencing comic strips.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Easy to jump into and fun
By bcolbow
If I had to summarize this book in one word it would be accessible. The book itself is very easy to dive into and surprisingly fun to read. Each chapter starts with a summary in comic form and is followed up by more in depth writing on the topic.
The book dives into some pretty in-depth UX concepts but it also presents comic ideas that anyone can latch onto. The most intimidating part of comics is the actual drawing, Kevin goes out of his way to makes this as easy as possible. You don't have to be an artist to apply these concepts to your work.
2 of 2 people found the following review helpful.
Fun to read, fun to apply!
By Matthew Magain
This is a fantastic summary of how, when and why to use comics for business. It's like a less philosophical version of Scott McCloud's excellent "Understanding Comics", but specifically applied to business world. I found it particularly useful as a designer, but anyone who is looking to expand their repertoire of communication skills would get a lot out of it.
Aside from the advice in the book being encouraging and comprehensive (the collection of digital tools opened my eyes to a ton of tools I wasn't aware existed), there are two main reasons why I'm glad I bought it (the physical book, specifically):
- the comic summaries of each chapter. There were a couple of chapters that I didn't read in their entirety--I felt like the comic summary gave me enough to realise I didn't need to dive deeper. On the other chapters that I did read in their entirety, the comic summaries serve as a useful reference when I'm flicking back through, looking for something.
- the comics used in the book are NOT the high quality, polished artwork that the author created several years back with his OK/Cancel blog (of which I was a fan). They're rough, almost sloppy at times. And I suspect this is on purpose, to demonstrate to the reader the important fact that your comics do not have to be award-winning artwork that most readers would feel intimidated attempting to mimic. This is a book about communication, and you don't need to be an artist to communicate with comics.
Highly recommended.
1 of 1 people found the following review helpful.
See What I Mean tells and shows you like it is.
By Michael K Owens
Do you think visually? Everyone does, to some extent. Even people who don't think they are visual thinkers communicate better when there is imagery involved. With "See What I Mean," Kevin helps you distill, identify, and express your thoughts--whether they be complex scenarios in a business meeting or a story of how your product will be used--into one of the most useful visual mediums available: comics.
"See What I Mean" gives a deep exploration into a medium of communication that is too often overlooked. Whether it be a simple storyboarding of an experience or a detailed story in which you flesh out your unique world, Kevin goes into great detail on how to achieve this via comics. With a multitude of fantastic illustrations and example comics, Kevin is able to tell it like it is through the visual language that he teaches in his book.
Want to learn how to draw comics more effectively? It's in here.
Want to learn how to communicate your ideas simpler? It's in here.
Want to learn how to help others understand you? It's in here.
When Kevin says "See What I Mean," he really intends to show you.
And it's a wonderful guide for you to help you tell someone else, "See what I mean?"
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